Case Study

Design Refresh to Attract Commercial & Residential Customers

Freemans Window Cleaning Services

Package Type: Brand Awareness

The client had a one-page website from a national web builders chain. However, there were several problems with the delivery. Firstly, there was no SSL certificate applied which resulted in users receiving a “potentially not safe” warning in their browser when trying to access the website. Secondly, their work email account wasn’t working properly on their mobile and they needed that fixed.

They also wanted to expand the business and target commercial clients and needed a fresh look and feel to do so.

Project Brief

  • Upgrade from a one-page to a full website
  • Showcase all their services
  • Target commercial clients as well as residential
  • Mobile-First design
  • Organic SEO
  • Facebook cover image
  • Fix email issues

What and how we delivered

Commercial clients are more likely to use their work computers to research window cleaning services, whereas residential clients would mostly use their mobiles. For this reason, we decided the web design needed to be “two-tone” – a design for desktop (targeting commercial) and a different design for mobile (targeting residential).

Both designs use the same colour scheme (blue, black and white) but a slightly different style. The mobile design used fewer images with reduced text to keep loading times fast. We also added a water effect between sections just to give it that extra design flair.

We created a separate page for each of the six services on offer and applied SEO to them to make them searchable.

Siteground Web Hosting

Hosting provider with a yearly 99.9996% uptime rate, appearing in most ‘best of class’ lists.

Siteground Speed Optimiser

All-in-one performance-enhancing plugin for WordPress, compatible with Divi Builder, that ensures websites reach blazing-fast speeds.

WordPress CMS

#1 Content Management System hosting 810 million websites as of 2023 (43% of all websites).

Divi Builder

Website building platform that replaces the standard WordPress post editor with a vastly superior visual editor.

SSL Certificate

Keeps user data secure, verifies ownership of the website and conveys trust to visitors.

Rank Math SEO

Search Engine Optimization plugin for WordPress that makes it easy to optimise content with built-in suggestions based on widely accepted best practices.

Web hosting

We created a hosting account, including setting up Siteground’s Speed Optimiser tool to improve user experience.

Domain Management

The domain name was moved over to our registrar and a yearly renewal was set up.

Organic SEO

We researched the local keywords for each of the services on offer and updated the pages to increase their searchability in the local area.

Google Business Profile

Reviewed and updated their GBP.

Policies

We installed comprehensive privacy and cookie policies that follow GDPR rules and added a cookie consent pop-up.

Support & Maintenance

We manage the day-to-day management of the backend and provide free updates to all front-end existing content.

Other things done

Google indexing of all pages, XML sitemap, speed optimisation, image optimisation, Google Analytics, graphic design, Facebook cover photo, social share advert, contact submission form and fixed their email issues.

desktop screenshot of freemans window cleaning services landing page
desktop screenshot of freemans window cleaning services window cleaning

What the client said

large green speech marks

Blown away!

“I love it. It knocks miles off the last one. Thank you for all your work with the site. It all looks outstanding and I never expected anything like it to be honest. Blown away by it really!

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