Case Study

Startup HR Consultancy Company

Karen Eden Ltd

Package Type: Custom Web Design

The client had recently left their corporate telecoms position to follow their passion for leading transformations in small, medium and global companies to build a high-performance collaboration culture. They wanted a highly professional website with attention to detail to showcase their services. They also wanted to use the website to share their perspectives on bringing change to Future Work through their new Changology initiative.

Project Brief

  • Clean and consistent
  • Scalable to accommodate new revenue streams as the business grows
  • Design not to be too busy/fussy
  • Limit the colour scheme to just a few colours
  • Accommodate publishing of content
  • SEO
  • Responsive design on all devices

What and how we delivered

We quickly settled on a colour scheme and selected the typography. The client preferred a more hands-on visual approach to the design process, so we adapted and worked directly on the website in real time and set up daily morning calls to review the work and gather feedback. To reduce the administration for the client, we designed a blog template that would be used automatically when articles were published. This gave the articles a consistent and clean look to them.

We also created a series of icons to be used on the website and for presentations, and designed banners for their social media channels. We provided training on how to use WordPress for publishing articles and how to use the Rank Math tool to optimise the SEO for each article.

Siteground Web Hosting

Hosting provider with a yearly 99.9996% uptime rate, appearing in most ‘best of class’ lists.

Siteground Speed Optimiser

All-in-one performance-enhancing plugin for WordPress, compatible with Divi Builder, that ensures websites reach blazing-fast speeds.

WordPress CMS

#1 Content Management System hosting 810 million websites as of 2023 (43% of all websites).

Divi Builder

Website building platform that replaces the standard WordPress post editor with a vastly superior visual editor.

SSL Certificate

Keeps user data secure, verifies ownership of the website and conveys trust to visitors.

Rank Math SEO

Search Engine Optimization plugin for WordPress that makes it easy to optimise content with built-in suggestions based on widely accepted best practices.

Web hosting

We created a hosting account, including setting up Siteground’s Speed Optimiser tool to improve user experience.

Domain management

With Europe being the main target audience, we registered the domain name with our domain registrar and set up yearly renewals.

Blog template & training

We created a default template for all articles to reduce administration, and create an awesome and consistent look to published articles. We also gave some training on how to publish articles and leverage the Rank Math tool to help improve their SEO for each article.


With strict data privacy rules in some countries throughout Europe, we installed comprehensive Privacy and Cookie Consent policies that follow GDPR rules.

Support & maintenance

We manage the day-to-day management of the backend and provide free updates to all front-end existing content.

Other things done

Google indexing of all pages, XML sitemap, speed optimisation, image optimisation, Google Analytics, email account, graphic design, LinkedIn banners, social share advert, contact submission form, subscribe list for email marketing.

desktop screenshot of karen eden ltd solutions page
desktop screenshot of karen eden ltd blog page

What the client said

large green speech marks

Professional & creative

3B Website Design, in particular David have custom designed and delivered a really great website for my HR consulting business. Professional, creative, no stone unturned, providing great insight and guidance throughout the entire process. Also incredibly patient and responsive to specific needs.”

Profile - Karen Eden

Karen Eden

Karen Eden

Let’s Talk

Do you have a web design project that we can help you with?