Case Study

Professional and Personable Local Business Design

Hill Tuition

Ruth and Paul Hill were receiving most of their leads by word of mouth on Facebook, but felt it was time to expand their online presence and give their business a professional makeover. They also wanted to extend their online tuition sessions beyond just the Wiltshire borders.

Their ethos is to target young people who may struggle with the more traditional schooling methods by providing an alternative learning approach to personal tutoring. They also wanted to highlight their extensive experience in working with Special Educational Needs & Disability students (SEND) so all young people can have the opportunity to learn.

Project Brief

  • Focus on the alternative learning approach style
  • Highlight experience as “SEND” tutors
  • Include alternative provisioning
  • Reflect their characters, friendly and personable
  • No specific design style in mind

What and how we delivered

We met Ruth Hill face-to-face and got to know her as a person. Her passion for helping young people learn so they could reach their potential was quite extraordinary. It was clear that we needed to design a website that reflected that passion and showcased how personable they were.

We settled on a white/green gradient for the background to give it a fresh look and bright orange for the call-to-action buttons. They covered 10 different subjects, but not all up to the same level. We designed 10 unique icons to highlight the subjects they covered and the key-stage level they tutored each of those subjects to. We added a large image of both Ruth and Paul to give it that personal touch and highlighted their extensive experience. We designed it for mobile-first and desktop with responsiveness to tablets.

Overall the web design was fresh and honed in on their personable characters.

Siteground Web Hosting

Hosting provider with a yearly 99.9996% uptime rate, appearing in most ‘best of class’ lists.

Siteground Speed Optimiser

All-in-one performance-enhancing plugin for WordPress, compatible with Divi Builder, that ensures websites reach blazing-fast speeds.

WordPress CMS

#1 Content Management System hosting 810 million websites as of 2023 (43% of all websites).

Divi Builder

Website building platform that replaces the standard WordPress post editor with a vastly superior visual editor.

SSL Certificate

Keeps user data secure, verifies ownership of the website and conveys trust to visitors.

Rank Math SEO

Search Engine Optimization plugin for WordPress that makes it easy to optimise content with built-in suggestions based on widely accepted best practices.

Web hosting

We created a hosting account, including setting up Siteground’s Speed Optimiser tool to improve user experience.

Domain management

They already had a domain name, so we transferred that over to our registrar and set up yearly renewals.

Organic SEO

We researched the local keywords for their service offering and updated the pages to increase their searchability in the local area.

Google Business Profile

Created and manage their Google Business Profile.


We installed comprehensive privacy and cookie policies that follow GDPR rules and added a cookie consent pop-up.

Support & Maintenance

We manage the day-to-day management of the backend and provide free updates to all front-end existing content.

Other things done

Google indexing of all pages, XML sitemap, speed optimisation, image optimisation, Google Analytics, email account, graphic design, set of 10 subject icons, favicon, social share advert, contact submission form, cookie consent pop-up.

desktop screenshot of hill tuition home page
desktop screenshot of hill tuition home page

What the client said

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We've already had leads in the first week

“David helped us create a new website for our tuition business. He was helpful and supportive and talked us through every step. He helped us work out what we wanted, even when we didn’t know ourselves!

Working with David was a pleasure. He was able to fit around our schedule and go at our pace. He provided us with options and suggestions and he always listened to and acted on our feedback. We had lots of opportunities to look at the work in progress so that the we felt a part of the whole process.

David is friendly, knowledgeable and approachable. I would highly recommend him and his work. We’ve already had inquiries through the website and it’s only be up a week!”

Profile - Ruth Hill

Ruth Hill

Hill Tuition

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